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Latest Press Releases and Articles

FIT 365® Wins Best in Show at the IDEA World Fitness Convention®

July 9th, 2005

Personal Fitness Professional magazine, the leading provider of business information for personal trainers, named FIT 365® best protein powder/meal replacement at the IDEA World Fitness Convention® in Las Vegas.   

FIT 365® made their debut with resounding approval at the IDEA World event.  Of 170 booths in the exhibit hall, FIT 365® was one of if not the busiest booth.  At times, crowds of people swarmed the FIT 365® booth to sample what everyone had been talking about throughout the exhibit hall.  FIT 365® showed pride in their product’s quality with a 6 foot banner of product ingredients and their health benefits.

The Personal Fitness Professional magazine article stressed the quality of ingredients as well as the taste.  Conrad Swanson, head of the magazine, told FIT 365® he was thoroughly impressed.  FIT 365® is available to the public through personal trainers, gyms, naturopathic doctors, chiropractors, and other health professionals as well as direct at www.fit365.com. 

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Gym Owners Ready For a Healthy Shake Alternative at Club Industry

November 7th, 2005

Over 4,000 gym and fitness studio owners came to the McCormick Center in Chicago from November 2nd to 5th for Club Industry.  FIT 365® was well received by gym owners and personal trainers alike who were excited for a healthy, great-tasting product.  FIT 365® was a pleasant surprise to attendees looking to provide optimum products to their members.

Attendees like Darin Steen, WNBF professional bodybuilder, personal trainer, and speaker at the event said he’d been looking for a product like FIT 365® for years and was thrilled to have finally found it.  Pat McDonald of Premier Health and Fitness in Michigan was happy to have a product with natural and organic ingredients to offer his gym members.  Personal trainers and gym owners throughout the country were pumped up to spread the idea of healthy products for the fitness community.

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Bariatric Surgeons Make Fit 365® A Big Success at the 23rd Annual ASBS in San Francisco
July 2nd, 2006

The 23rd Annual Meeting of the American Society of Bariatric Surgeons, held this past June in San Francisco, was a huge success for Fit 365®.  More than 2200 surgeons, nurses, OR techs, dietitians, psychologists, PA’s, and other professionals from all over the world attended this event.

A newcomer to the obesity market, Fit 365® was highly regarded by attendees.  Major hospitals, universities, and Bariatric surgeons were amazed by their quality of ingredients and taste.  Surgeons and staff alike exclaimed that this was exactly what they had been looking for as their patients are required to drink shakes daily to meet their protein requirements. 

Here is the story of one Bariatric Coordinator we met at the ASBP event who now recommends FIT 365 to all of her patients: 

"I recently encountered a post gastric bypass patient who was barely consuming 15 grams of protein/day because nothing tasted good.  Every protein drink she tried made her nauseated just to bring it to her lips.  I keep a couple of bottles of Fit 365 in my car-- so I mixed up a bottle of the vanilla Fit 365 right then and there.  She took one sip and said, “Now that, I can drink” as she consumed 4 ounces within 15 minutes.  Moments later her entire demeanor changed. When I asked her how she was feeling she said, “I’m amazed, I feel better already!”

Personally, my husband and I love the chocolate Fit 365. I have at least one drink daily to sustain me in my busy day.  My husband sometimes will take a drink for breakfast on the road or mix one up in the afternoon at his office.  I had gastric bypass surgery 6 ½ years ago.  He is not a surgery patient.  We both love it and feel very nourished. We wouldn’t use anything else!"

Carla K. Bariatric Coordinator for a premier Surgery Center in Oregon

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FIT 365®’s Health & Taste Combo a Pleasant Surprise for Bariatric Physicians at the 56th Annual ASBP Symposium
November 1st, 2006

As the obesity epidemic continues to expand, many family practice doctors are expanding their practices into Bariatrics or moving solely into this field to combat the epidemic.  The 56th Annual American Society of Bariatric Physicians Symposium provided a comprehensive look at the medical treatment of overweight and obese patients.
FIT 365®, a natural healthy protein shake company, educated doctors on the importance of nutritional quality versus nutritional quality.  As medical weight loss programs focus on extremely low calorie diets, FIT 365® offered the solution of the highest quality complete shake with minimal calories.  Overall, FIT 365® was just what the doctor ordered.